Market share in outdoor gear is hard to come by. In a quote from Black Diamonds Finacial statement 2015 “The outdoor products marketplace, both domestically and internationally, is highly fragmented. Specialty brands, particularly throughout Europe, hold respectable market share relative to larger competitors.”. Due to this highly fragmented nature of the industry attaining a large market share is nearly impossible. For Black Diamond which is a relativity large outdoor supplier is has a 1.14% share of a $120.7 Billion industry which is around $1.38 Million. That 1.14% is no small amount when you consider the massive amount of competition in the market.