Valuable: Positive For anyone in the outdoor commmunity the brand Black Diamond give any outdoorsman the chills. The thought of new gear to use while mountaineering, climbing, or skiing is one of Black Diamond's most valueable assets. No one cares how they are doing financially as long as they keep progressing and staying true to the mission of BD.
Rare: Minus On the opposite side becuase of the recent searge in outdoor inthusiates there is also an searge in outdoor gear companies. Companies that are jumping into the industry making gear faster and cheaper by ripping off the designs of companies who have put in the work and hours of R&D. It is fair to say that it is nearly impossible for an outdoor company to produce something rare at this point.
Inimitable or Substitutable: Minus As explained before it is very easy to reproduce much of the outdoor gear Black Diamond manufactures. That being said the quality does not match up, but for the new consumer who finding the "same" product for half the price would not know enough to tell the difference and this is sadly a weakness for Black Diamond.
Exploitablility: Positive Black Diamond has spend the better part of the last 30 years howning their craft. Manufactuing quality gear that lasts for years. They have been able to place their company in an excellent sport to be successful. Expanding to developing countries while maintaining a solid and ever growning presents in the domestic market Black Diamond is bound to weather whatever storms they face in the coming years.