Vision: To be one with the sports we serve, absolutely indistinguishable from them.
Mission To profitably design, manufacture, and bring to market innovative and technical products of high quality, high performance and exemplary durability that are targeted toward our primary customers – climbers, mountaineers and off-piste skiers.
BD’s Ten Commitments
Being the market leader, synonymous with the sports we serve and absolutely passionate about them
Having a truly global presence
Supporting specialty retailing
Creating long-term partnerships with those we do business with
Being easy to do business with Being a fierce but highly ethical competitor
Developing sustainable competitive advantage
Sharing the company’s success with its employees
Creating a safe, personally fulfilling work environment for all employees
Championing the access to and preservation of mountain, crag and canyon environments.
Continuing to minimize our environmental footprint.
The 5-Pillar Founding Construct of the BD Brand
Passion & intimacy – gets us up in the morning Innovation – drives us (in all we do) Efficiency – sustains us Value and Service – implicit in all we do Style – the means by which we accomplish our goals is as important as what we accomplish.